Marketing built to be found, trusted, and chosen.
I'm Shikha Kumari. I help Ahmedabad businesses turn search, ads and social channels into a steady stream of qualified leads — with one person accountable for the whole plan, not five vendors passing you around.
Six disciplines, one accountable plan
Every engagement pulls from the same six disciplines — used together or on their own, depending on where your business needs the most attention right now.
SEO
SEARCH VISIBILITYOn-page fixes, technical health, and content that earns rankings for the terms your customers are actually typing into Google — built to compound month over month.
Google Ads
PAID SEARCHSearch and shopping campaigns tuned around cost-per-lead, not just clicks — with keyword and budget decisions revisited weekly instead of left on autopilot.
Social Media Marketing
AUDIENCE & COMMUNITYA content calendar and posting cadence across Instagram, Facebook and LinkedIn built around what your audience actually engages with, not generic templates.
Website Design & Development
CONVERSION-READY SITESFast, mobile-first sites designed to turn visitors into enquiries, with tracking wired in from day one so every other channel can be measured properly.
Performance Marketing
SPEND-TO-RESULTCross-platform paid campaigns — Meta, Google, and beyond — managed against a single north-star metric: cost per qualified lead or sale.
Content Marketing
STORY & PROOFBlog posts, case studies and video scripts that answer the questions your customers ask before they ever contact you — and give SEO something to rank.
What working together actually looks like
Direct access, every time
You talk to the person doing the work — no account manager relaying messages between you and a strategist you never meet.
Plans built around your numbers
Strategy starts from your margins and sales cycle, not a generic package — so budget goes where it actually pays back.
Reporting you can actually read
Monthly reports translate clicks and impressions into leads, cost per lead, and revenue impact — the numbers that matter to you.
Local market fluency
Years working with Ahmedabad and Gujarat businesses means campaigns start with local search behaviour already built in.
My process, start to first result
Every project moves through the same five stages — so you always know what's happening and why.
Discovery & audit
A full review of your current site, rankings, ad accounts and competitors, so recommendations start from evidence, not assumptions.
Strategy & roadmap
A written plan covering channels, budget split, timeline and the specific metric each stage is meant to move.
Build & launch
Campaigns, pages and content go live in the right order, with tracking confirmed before a single rupee is spent on ads.
Optimise weekly
Bids, keywords, creative and copy are reviewed on a weekly rhythm — not left to run untouched between monthly check-ins.
Report & scale
A clear monthly report shows what worked, and budget shifts toward the channels producing the best cost per lead.
Hi, I'm Shikha Kumari.
I started SK Digital Marketing in Ahmedabad because too many good local businesses were being sold generic marketing packages that never quite fit them.
My background is hands-on: running SEO audits, managing live ad budgets, writing content that ranks, and building websites that convert — not just overseeing the work from a distance. That's still how I run every project today.
I work with a limited number of clients at a time, on purpose, so each business gets an actual strategist rather than a shared, stretched-thin team.
Questions people ask before starting
Straight answers to what most Ahmedabad business owners want to know before hiring a digital marketer.
A digital marketing agency plans and runs a business's online presence — search rankings, paid ads, social channels, the website itself, and the content that supports all three — so that the right people find the business and take action.
You work directly with Shikha Kumari on strategy and reporting, so there's no account-manager layer, but every project is treated with agency-level process: research, a written plan, scheduled reporting, and clear ownership of results.
Google Ads can bring qualified traffic within days of launch. SEO is slower and compounding — most Ahmedabad businesses see measurable ranking movement in 8 to 12 weeks, with stronger gains from month four onward.
Not always. If the current site loads fast, is mobile-friendly, and can be tracked properly, SEO and ads can start there. A rebuild is recommended only when the site is actively costing conversions.
Mostly local and regional businesses in and around Ahmedabad — clinics, retailers, real estate, education, and service providers — who need one person accountable for the full digital plan rather than five vendors.
Campaign setup across the right ad platforms, conversion tracking, weekly optimisation, and a monthly report that ties spend directly to leads or sales — not just clicks or impressions.
Let's plan your next quarter
Tell me a little about your business below. I read every enquiry myself and reply within one business day with next steps.